Thứ Tư, 23 tháng 7, 2014

6 Epic Content Marketing Examples from 2014

nterruptive marketing—where businesses bombard potential customers with ads and promotions—is out, and content marketing—where businesses publish relevant content and media—is in. As such, businesses and brands have gone to great lengths to improve their content marketing game in the last year, and many companies have completely revamped their content marketing strategy. In...

Thứ Ba, 22 tháng 7, 2014

The six myths of digital marketing measurement

How you measure digital activity radically affects the strategy and effectiveness of what you do. Leonie Gates-Sumner, client director, Millward Brown explains how myths about digital measurement can distort brand strategy. There is a phrase: "What gets measured gets done". It’s true in many areas of marketing but in digital the scope for measurement is vast with literally...

20 Captivating Content Marketing Facts in 2014

20 Captivating Content Marketing Facts in 2014Content marketing has flipped the traditional marketing models from the push paradigm to pull. It’s about the law of attraction. It’s also inbound marketing (that has been with us for over half a decade) by a different name. It is an art and a science that rewards creative content creators. It’s images,text, videos and podcasts. The...

Thứ Ba, 15 tháng 7, 2014

Millennials Are Not Impressed With Your Content Marketing

Millennials - also referred to as digital natives or Gen Y - created the art of consuming copious amounts of content across multiple devices at all times. Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo...

Chủ Nhật, 13 tháng 7, 2014

Productivity vs. Distraction: Should you block social media at work?

Social media in the workplace is a hot button topic. As more employees are reprimanded or even fired over the things they choose to post on their social channels, employers are paying more attention to what their workers are tweeting and saying. At the same time, however, social media has skyrocketed in popularity, both in our overall culture and in the workplace. Social’s...

Thứ Sáu, 11 tháng 7, 2014

Reading what you write out loud

In my first year of journalism school, one of my reporting instructors had an interesting way of reviewing my copy (and that of the other students in my year). Instead of reading it himself, he’d have us read it to him. As a somewhat naive 19 year old, I thought that was just a quirk of a university-level instructor. But as the weeks passed, I realized what he was doing...

Villegas Views: Digital Content is Not the Only Content Out There

While at the STC Summit in Phoenix last month, I had an opportunity to do something I couldn’t do elsewhere, which was have a face-to-face conversation with Dr. Miles Kimball from Texas Tech University. I’m interested in getting my technical communication PhD from Texas Tech, but have been hesitant to apply for the degree because of cost, time, lack of ideas for a thesis topic,...